Impact Project is an ongoing initiative growing awareness for human trafficking through consistent presence in country-wide and international cycling events.

Every ride, every race, and every kilometer is a conscious step towards combating exploitation. We are actively building a movement of like-minded riders and advocates to expand our reach and resources.

This is an invitation to align your brand with Faith, Family & Freedom. Instead of a traditional one-way sponsorship, we offer authentic integration into a high-purpose campaign backed by a media ecosystem generating millions of media views annually.

From Local Rides to Global Stages

We try to participate in multiple cycling challenges throughout the year—from local club rides to major international races—ensuring sustained visibility and fundraising efforts.

Our main visibility effort currently lies in building a cycling content business before we return to racing more competitively.

In 2026 we were fortunate to partner with some incredible brands and raise close to 750K in capital and prizes that went straight into our mission to combat human trafficking.

“The pain we endure in any race is merely a fraction of the suffering of trafficking victims.”

Our Platform

Pieter Malan has built a massive online audience in the outdoor space that he has been able to leverage to get instant traction on our fundraising mission. Our new channel is in its infancy but is fast gaining traction as we share our cycling journey to people from all around the world, driving critical capital and awareness to combat human trafficking.

Outdoor, Cycling, Fitness, Hunting and Adventure communities—a perfect alignment for high-performance brands seeking sustained exposure. When you join the Impact Project Movement, you tap into an authentic and highly engaged audience.

Partner With Us

Align your brand with Faith, Family & Freedom. Partner with our racing team and make a measurable difference.